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No Flex Zone: IG Removes Metrics

iphone screen shows instagram IG

There have been rumors circulating the mill that social media giants, Instagram and Twitter, will soon be ushering in a metric-free zone for their respective platforms. This means that your “like” count will only be visible to you.

“You can still see how many people liked your own posts, but the move will remove any possibility of comparing the numbers on your own beach selfie to your friend’s (or frenemy’s),” explained Will Oremus at OneZero.

“Demetrication,” was first introduced by Ben Grosser seven years ago, a programmer who argues the ranking system has become addictive, creating users who are desperate for self-validation, not healthy, creative expression. He developed a browser extension that wiped all metrics from his social media and published a study proving his hypothesis.

Grosser’s innovative theory finally reached Silicon Valley and tests went live months ago, in Canada. It seems the response has been positive overall as they’ve since decided to expand into six more countries.

Those who have successfully monetized the platform are hysterical, however. IG model Mikaela Testa took to her feed of approximately 50,000 followers to lament a drastic drop in engagement and a massive hit to her income.

Experts are not convinced Americans are ready to give up the popularity contest and predict industry heads will most likely find a way to adjust metrics, rather than take them away completely.

Stay tuned for more updates and let us know if you’re pro or con in the comment section below.

Jessica Hoppe

Jessica Hoppe is a New York-based writer and social media strategist who founded her blog, Nueva Yorka, in 2015. She has been featured in Vogue, Yahoo, HuffPost, PopSugar, Who What Wear, Ravishly and worked as Lifestyle Editor for StyleCaster. Jessica has been passionate about writing, diversity and Latin American culture from an early age. Having grown up in a Spanish speaking home, her father is Ecuadorian and her mother is from Honduras.

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