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Last updated and effective as of: March 20, 2020

 

Privacy Policy

  1. Overview

This Privacy Policy applies to your use of the websites, applications, tools, services, and platform (collectively, the “Services”) of Chavez Media, Inc. (“LatinX”, “we” or “us”) that are owned or operated by us, including, without limitation, our website www.latinx.com, as well as any information we collect or receive from across the internet or mobile space through our products. This Privacy Policy is part of LatinX’s Terms of Use.

We are annoyed with ads and overpriced subscriptions. So, we came up with a new model and our own way to give our audiences what they want while still being able to run a business. On our Services, you may notice quizzes, questions, polls, contests, sweepstakes, or promotions that you may be able to respond to or participate in. If you want to respond or participate, please do! If you don’t want to respond or participate, please don’t! The information you share with us, or that we otherwise collect, may subsequently be shared with our Customers, who are likely brands or other companies that you already engage with. Providing these services is our business model.

By accessing or using the Services, you are agreeing to both our Terms of Use and this Privacy Policy and concluding a legally binding agreement between yourself and LatinX. If you do not agree with our Terms of Use or this Privacy Policy, please do not access or use the Services.

You should read our full Privacy Policy to understand what data we collect, how we use it, and the circumstances where we may share it. By using our Services, you consent to any transfer and processing in accordance with this Privacy Policy. If you have any questions, please contact us at privacy@latinx.com.

This Privacy Policy may change over time. If we make changes to it, we will post the modified Privacy Policy on our website. We encourage you to visit this page periodically to learn of any updates.

  1. What Information We Collect

We collect personal information and non-personal information from you when you use our Services. As further described in this section, we may receive personal information about you that you submit through the Services or that is provided to us by a third party; we also may receive personal information about you automatically as you use the Services.

Information You Choose to Submit.

We receive personal information about you that you choose to provide to us, including when you comment on a story; respond to quizzes, questions, surveys, polls, or similar prompts on the Services; participate in contests, sweepstakes, promotions, or similar events on the Services; or otherwise use our Services.

Information We Automatically Collect.

We and our third-party service providers (including any third-party content, advertising, and analytics providers) automatically collect certain information from your device or web browser when you interact with the Services. For example, when you interact with the Services, we may log and store your IP address and technical information about your usage like your device ID, browser type, and how you progressed through the Services, where you abandoned it, etc. We can use your IP address to determine your general location. Additionally, if you use a mobile application of ours, we may collect analytic information about your device, such as IP address, OS version, and clickstream.

In addition, we use tracking technologies, such as cookies, local storage, and pixel tags as described further below.

Cookies and Local Storage

Cookies and local storage may be set and accessed on your computer. Upon your first visit to the Services, a cookie or local storage will be sent to your computer that uniquely identifies your browser. “Cookies” and local storage are small files containing a string of characters that is sent to your computer’s browser and stored on your device when you visit a website. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however, if you reject cookies, you may not be able to sign in to the Services or take full advantage of our Services. Additionally, if you clear all cookies on your browser at any point after setting your browser to refuse all cookies or indicate when a cookie is being sent, you will have to again reset your browser to refuse all cookies or indicate when a cookie is being sent.

Our Services use the following types of cookies for the purposes set out below:

Type of cookie Purpose
Analytics and Performance Cookies These cookies are used to collect information about traffic to our Services and how users use our Services. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our Services, the websites that referred them to our Services, the pages that they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Services. We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Services works. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can find out more about how Google protects your data here: www.google.com/analytics/learn/privacy.html. You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-US
Essential Cookies These cookies are essential to provide you with services available through our Services and to enable you to use its features. For example, they allow you to log in to secure areas of our Services and help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
Functionality Cookies These cookies allow our Services to remember choices you make when you use our Services, such as remembering your language preferences, remembering your login details, remembering which polls you have voted in and in some cases, to show you poll results, and remembering the changes you make to other parts of our Services which you can customize. These cookies also enable us to identify you across various screens and devices as you login and use our Services, as well as enable us to work with partners to resolve your digital identities and personalize your experiences across our Services, our partners and customers, and across channels. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services.
Social Media Cookies These cookies are used when you share information using a social media sharing button or “like” button on our Services or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter, LinkedIn, or Pinterest. The social network will record that you have done this.

Flash

A Flash cookie is a data file placed on a device via the Adobe Flash plug-in that is built into or downloaded by you onto your device. Flash cookies are used for various purposes, including, without limitation, enabling a Flash feature and remembering your preferences. For more information about Flash and the privacy choices Adobe offers, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you choose to adjust your Flash privacy settings on your device some features of the Services may not function properly.

Pixel Tags

We also use “pixel tags,” which are small graphic files that allow us and third parties to monitor the use of the Services and collect usage data. We may also insert pixel tags on third parties’ website. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.

We use pixel tags to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you. We may also use pixel tags to collect data related to a website visit. Similar functionality may be enabled in a mobile app through the use of an SDK (Software Development Kit).

Pixel tags also enable ad networks to serve targeted advertisements to you when you visit the Services or other websites.

In addition, we use a variety of other technologies that collect similar information for security and fraud detection purposes.

You can also find more information about cookies and how they work, what cookies have been set on your computer or mobile device and how to manage and delete them at http://www.allaboutcookies.org and http://www.youronlinechoices.com/uk.

Information We Obtain from Other Sources.

We may supplement the information we collect with outside records in order to learn more about our users, to better tailor the content and offers we show you, and for other purposes. We receive this information about you from public sources or third parties, including without limitation consumer data resellers, consumer brands and marketers.

For example, we may obtain data, including personal information, from:

  • Public data sources, such as census data.
  • Operators of third-party sites or apps, content distribution channels and platforms, or other devices and technologies when you interact with our content, products, or services available on those channels and platforms. The information we receive may include information about the content you view or access as well as your demographic information and information about your interests.
  • Third-party data suppliers such as data aggregators, data resellers, public databases and business partners. They may provide us with demographic information, information about your purchases, and other information that helps us learn about you and other users of the Services.
  • Social Media Platforms and similar services (“Social Media Platforms”). When you engage with our content or ads on Social Media Platforms, or interact with features on the Services that contain content or features provided by Social Media Platforms (e.g., login or sign in features or tools that allow you to share our content with others on Social Media Platforms), we may obtain information from Social Media Platforms, including your username, user ID, demographic information and other information, subject to the settings and privacy practices of the relevant Social Media Platform. We may obtain this information directly from the Social Media Platform or through plug-ins, integrations or applications. Please keep in mind that the operators of the Social Media Platforms may also gather information about your use of the Digital Services and their features and tools.
  • Our Customers.

 

  1. How We Use Your Personal Information

We collect, use, process, and store your personal information:

  • To provide the Services, such as allowing you to comment on an article.
  • To personalize the Services. For example, we may use information you provide to show you more relevant content.
  • To provide you with information, products, or services that you have requested.
  • To receive and process job applications for jobs with us.
  • To help our customers identify trends and personalize their products and services.
  • To process data with machine learning algorithms, which helps us build, personalize, and improve the Services.
  • With respect to data our customers provide us, in accordance with the contracts with such customers.
  • For internal business purposes, such as to improve our Services.
  • To administer and process contests, sweepstakes, or promotions.
  • To detect, investigate and prevent harmful, fraudulent, and illegal activity and security issues and protect the rights and property of LatinX and others.
  • To enable communications through the Services.
  • To contact you about additional LatinX services you might be interested in, unless you opt-out (see “How to Opt-Out of Email Communications”).
  • As required by applicable law, legal process or regulation.
  • For purposes as disclosed at the time you provide your information, with your consent, and as further described in this Privacy Policy.

 

  1. When We May Share Your Personal Information

We will only share your personal information with third parties under the following circumstances:

  • With your consent or if you choose to share.
  • With affiliated businesses, agents, or vendors that are contractually engaged to provide us with services, such as email management. These companies are obligated by contract to safeguard any personal information they receive from us.
  • With our customers. We may share your information (including personal information) with our customers so that they may identify trends and personalize their products and services. Please note, messages delivered from a third-party will subject you to the third-party’s privacy policy.
  • With Social Media Platforms if you interact with social media widgets, share content using social media share buttons, or access features of the Services that contain content or features provided by Social Media Platforms, the relevant Social Media Platforms may collect information.
  • With respect to data our customers provide us, in accordance with the contracts with such customers.
  • With any of our affiliated companies, including a parent company, subsidiaries, joint ventures, or other companies under common control with us (in which case we will require such entities to honor this Privacy Policy).
  • If we are acting as a service provider for another company, as permitted under the contract with such company.
  • If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process (e.g., subpoenas or warrants served on us), or governmental or regulatory request; to enforce or apply our Terms of Use; to protect the security or integrity of the Services; and/or to protect the rights, property, or safety of LatinX, its employees, customers, users, or others. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by law from doing so.
  • In the event we go through a business transition (such as a merger, acquisition by another company, bankruptcy, or sale of all or a portion of our assets, including, without limitation, during the course of any due diligence process), your personal information will likely be among the assets transferred. By providing your personal information, you agree that we can transfer such information in those circumstances without your further consent. Should such a business transition occur, we will make reasonable efforts to request that the new owner or combined entity (as applicable) follow this Privacy Policy with respect to your personal information. If your personal information would be used contrary to this privacy policy, we will request that you receive prior notice.

 

  1. When We Use and Share Non-Personal Information

We use and share your non-personal, de-identified or aggregated data in a variety of ways, including to improve the Services.

  1. Public Information

If you make any of your information publicly available, you are authorizing us to share such information publicly. For example, you may elect to make certain of your submissions (such as your photo) publicly available. Also, there are areas of the Services (for example, comment sections) in which you may be able to post information that automatically will be available to all other users of the Services. By choosing to use these areas, you understand and agree that anyone can access, use, and disclose any information that you post to those areas and that we may further share such information.

  1. How to Opt-Out of Email Communications

To stop receiving notifications or promotions, please click the unsubscribe link found at the bottom of each email or update your account preferences.

  1. Storage, Security and How to Remove Your Information

We use industry standard technical, administrative and physical controls to protect your data. While we take reasonable precautions against possible security breaches, no website or internet transmission is completely secure and we cannot guarantee that unauthorized access, hacking, data loss or other breach will never occur.

We will process and store your personal information only for the period necessary to achieve the purpose of the storage, or as permitted by law.  The criteria used to determine the period of storage of information is the respective statutory retention period. After expiration of that period, the corresponding information is routinely deleted, as long as it is no longer necessary for the fulfillment of a contract or the initiation of a contract.

  1. Third Party Links

The Services may contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies.

 

  1. California Privacy Rights

This section, which supplements the rest of this Privacy Policy, applies to residents of California, containing disclosures required by the California Consumer Privacy Act (“CCPA”). This section applies only to “personal information” that is subject to the CCPA.

Personal Information We Collect, Disclose for a Business Purpose, and Sell.  Without limiting the description of the information we collect, we collect the categories of personal information about California consumers identified in the chart below.

Categories of Personal Information Examples Collected in Prior 12 Months:
A. Personal and online identifiers. A real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, or other similar identifiers. Yes
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, physical characteristics or description, address, telephone number, education, employment, employment history, financial information, medical information, or health information. Some personal information included in this category may overlap with other categories. Yes
C. Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). Yes
D. Commercial or transactions information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Yes
E. Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. No
F. Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Yes
G. Geolocation data. Physical location or movements. Yes
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. No
I. Professional or employment-related information. Current or past job history. Yes
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. No
K. Inferences drawn from other personal information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Yes

Categories of Sources. We collect the personal information identified as collected in the chart above from the following categories of sources:

  • Consumers;
  • Collected by our Services;
  • Inferred by our Services;
  • Service providers;
  • Affiliates not under the LatinX brand;
  • Consumer data resellers;
  • Nonprofit organizations; and
  • Government entities.

 

Why We Collect, Use, and Share California Information. We use and disclose the personal information identified as collected in the chart above for our commercial and business purposes, as further described in this Privacy Policy. These commercial and business purposes include, without limitation:

  • Our commercial purposes, which include:
    • To provide the Services, such as allowing you to comment on an article.
    • To personalize the Services. For example, we may use information you provide to show you more relevant content.
    • To provide you with information, products, or services that you have requested.
    • To receive and process job applications for jobs with us.
    • To help our Customers identify trends and personalize their products and services.
    • To process data with machine learning algorithms, which helps us build, personalize, and improve the Services.
    • With respect to data our Customers provide us, in accordance with the contracts with such Customers.
    • To administer and process contests, sweepstakes, or promotions.
    • To enable communications through the Services.
    • To contact you about additional LatinX services you might be interested in, unless you opt-out (see “How to Opt-Out of Email Communications”).
    • As required by applicable law, legal process or regulation.
  • Our business purposes as identified in the CCPA, which include:
    • Auditing related to our interactions with you;
    • Legal compliance;
    • Detecting and protecting against security incidents, fraud, and illegal activity;
    • Debugging;
    • Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics;
    • Internal research for technological improvement;
    • Internal operations;
    • Activities to maintain and improve our services; and
    • Other one-time uses.

 

Recipients of California Personal Information. California law has a specific definition of the word “sale.” Based on our understanding of the definition, according to California law, we sell, and have sold in the last 12 months, all of the categories of personal information identified as collected in the chart above to the categories of third parties listed below:

  • Advertising/marketing companies;
  • Advertising networks;
  • Internet service providers;
  • Apparel & accessory companies;
  • Automotive companies;
  • Business services/agencies;
  • Business to business companies;
  • Parenting product companies;
  • Communication services companies;
  • Consumer packaged goods companies;
  • Health and wellness product and service companies;
  • Marketing data companies;
  • Data analytics providers;
  • Operating systems and platforms;
  • Social networks;
  • Consumer data resellers;
  • Educational institutions & companies;
  • Electronics companies;
  • Energy and utility companies;
  • Financial services companies;
  • Food & beverage companies;
  • Gift product companies;
  • Lifestyle & interest product companies;
  • Manufacturing companies;
  • Not for profit organizations;
  • Publishing product companies;
  • Technology/computer software companies;
  • Telecommunications companies;
  • Travel, leisure, & entertainment companies;
  • Affiliates not under the LatinX brand; and
  • Government entities.

We disclose, and have disclosed in the last 12 months, all of the categories of personal information identified as collected in the chart above to the categories of third parties listed below for business purposes:

  • Service providers;
  • Affiliates not under the LatinX brand;
  • Government entities;
  • Advertising networks;
  • Internet service providers;
  • Data analytics providers;
  • Operating systems and platforms;
  • Social networks; and
  • Consumer data resellers.

 

Your Rights Regarding Personal Information. California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

  • For certain categories of personal information, the right to request a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties;
  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information;
  • The right to request that we delete the personal information we have collected from you or maintain about you.
  • The right to opt out of our sale(s) of your personal information. Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales.
  • The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

 

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

Chavez Media, Inc.
Attn: Privacy
23 Geary Street, Suite 600
San Francisco, CA 94108

Verification Process and Required Information. We may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We may require you to provide, at a minimum, at least two data points that we determine to be reliable for the purpose of verifying your identity. We will then typically attempt to match the identifying information provided by you to the personal information already maintained by us to verify the request. If you have a password protected account on the Services, we may verify your identity through the existing authentication practices for your account, in which case we will require you to re-authenticate yourself before we disclose or delete your personal information.

Authorized Agent. You may designate an authorized agent to make a CCPA request on your behalf by verifying your identity, as described above, and providing written permission for the authorized agent to act on your behalf.

Minors’ Right to Opt In. LatinX does not sell the personal information of minors under 16 years of age.

Non-Discrimination. LatinX will not discriminate against a user because the user exercised any of the user’s rights described above or afforded to it under applicable data privacy law.

 

  1. Nevada Privacy Rights

This section, which supplements the rest of this Privacy Policy, applies to residents of Nevada. Under Nevada law, Nevada residents may submit a request directing us not to make certain disclosures of personal information we maintain about them.

To exercise this right, please contact us:

  • By email at privacy@latinx.com.

 

  1. Exercising Rights, Contact Us and Accessing Your Information

LatinX users may exercise their rights regarding their personal information as follows:

  • You can contact us at privacy@latinx.com.
  • You may withdraw your consent to receive cookies or tokens by adjusting your browser settings.
  • You may withdraw your consent to receive marketing or promotional communications at any time by clicking the “unsubscribe” link found within our email updates and changing your contact preferences. Please note, you will continue to receive essential account-related information, even if you unsubscribe from promotional emails.

If you have any questions about our privacy practices, or if you wish to make a request, contact us at either:

Chavez Media, Inc.
Attn: Privacy
23 Geary Street, Suite 600
San Francisco, CA 94108
or
privacy@latinx.com