Emilia Ortiz x Ella Loca: Bendiciones Made To Order
“When the personality comes fully to serve the energy of its soul, that is authentic empowerment.”Gary Zukav, The Seat of the Soul
When the wide and highly hyped world of dique spirituality gets lost in translation for me, I check-in with Emilia Ortiz @ethereal.1, a juggernaut of authenticity, impact and inspiration. She is the personification of authentic empowerment and a much-needed guide through the mystical because, for real, WTF is manifesting?!
Emilia, a proud Boricua, breaks it down for you – in a way I have never seen before but recognize like the mysterious alter my tía abuela used to keep.
Her gift, like many of our curanderas, is undeniable. And yet she takes it a step further, guiding us to enlightenment with sound bites we can actually digest via social media. 30-second clips that always make me smile ear-to-ear, nod my head in agreement and hold my heart with compassion, all at the same time. She performs this important service, whilst simultaneously protecting the ancient practices, native to our homelands, from further colonization aka cultural appropriation, simply by being herself. Al maximo! Something she encourages us all to do.
Emilia is not only aspirational in her connection to the astral plane, she also possesses a signature style as coveted as her wisdom. So when she partners up with someone to give you a taste, notes are taken.
Enter: Ella Loca. A collection of Chicanx-inspired wears handmade in Albuquerque, New Mexico. Anthonette Padilla, owner of the burgeoning line, connected with Emilia and her partner, Chaine Downer Jr., a Brooklyn-based rapper known as CJ Fly, to bring you even more blessings on the daily.
Not only is it great to see such fly community come together, I’m so ready for something one of a kind. On sale now, the long sleeve sweatshirt is available in two colors emblazoned with biblical script. Each reads “Bendiciones” and “Protección,” respectively. Bonus: it ships to you with a note of affirmations to practice from Emilia.
In her own inimitable words, “Stop cock blockin’ your own blessings” and cop yours today.