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Nike Says: Go Crazy

Nike's new crystal-encrusted Air VaporMax Flyknit 2.0 in limón
Nike's new crystal-encrusted Air VaporMax Flyknit 2.0 in limón
Nike’s new crystal-encrusted Air VaporMax Flyknit 2.0

Nike has been en fuego. Ever since the debut of Serena William’s ad “Dream Crazier,” my devotion has re-doubled. That ad makes me want to cry, sprint, and fly all at the same time. Seriously, watch this. Immediately.

It also makes me want some new gear in my life. Well-played, Nike.

Probably doesn’t help that I live approximately three blocks from one the flagship stores in Manhattan. I’m afraid to even go in the vicinity for fear of splurging on the new crystal-encrusted Air VaporMax Flyknit 2.0, a collab with Swarovski. Over 1,000 crystals meticulously woven into the mesh knit illuminate the sneaker. And just in case you don’t feel LIT-enough they come in the most stylish (read: perfect for spring) shade of neon green, limón.

This isn’t the first time Nike and the masters of bling, Swarovski, have teamed up, so clearly people are willing to drop $500+ for the one-of-a kind kick. And I’m incredibly tempted. I keep hearing Serena’s closing declaration, “Show them what crazy can do!”

I kind of feel like she was talking to me about this shoe, no crees?

Jessica Hoppe

Jessica Hoppe is a New York-based writer and social media strategist who founded her blog, Nueva Yorka, in 2015. She has been featured in Vogue, Yahoo, HuffPost, PopSugar, Who What Wear, Ravishly and worked as Lifestyle Editor for StyleCaster. Jessica has been passionate about writing, diversity and Latin American culture from an early age. Having grown up in a Spanish speaking home, her father is Ecuadorian and her mother is from Honduras.

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1 Comment

  1. Ruby Christians March 23, 2019

    Awesome ad!! Well done Serena and Nike. Let’s e crazyyyyy!!!!


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