Nickelodeon’s ‘The Casagrandes’ Brings Latinx Culture to Cartoon Industry
Nickelodeon has expanded its cartoon universe with a new animated cartoon series titled “The Casagrandes,” a show following a multi-generational Mexican-American family living in a big city.
Several of the series’ characters were previously introduced in a couple of episodes of “The Loud House.” Now, with “The Casagrandes,” the show primarily shifts its focus on Latinx culture with its own branding of colors, design, and voice. It tells the story through the lens of 11-year old Ronnie Anne Santiago navigating through life with her mother and older brother, and extended family members, who run a local mercado just below their home.
Writer and cultural consultant Lalo Alcaraz tells NBC, “We want to keep it relatable, and that’s really important when Hollywood is not really producing a whole lot of Latino-themed projects.”
The show also features an all-Latinx voice cast. Ronnie’s character is voiced by 15 year-old actress Isabella Alvarez; Ronnie’s father is voiced by Mexican actor Eugenio Derbez; and Abuela is voiced by Sonia Manzano, who you may know as Maria on Sesame Street.
For Alcaraz, “The Casagrandes” serves as a reflection of the rapidly growing Latinx demographic in the United States, normalizing the beautiful concept of a large Latinx family dealing with all the normalities in life that makes us human. In a politically charged climate that has expressed hostility towards those that look ‘different,’ he hopes the new animated series can promote compassion and tolerance through diversity.