Now This Future: How Are Earworms Written?

Okay, hear me out a second. We’ve all found ourselves humming the tune of Rihanna’s song “Work.” Or perhaps caught ourselves singing the do-do-do’s to “Baby Shark.” Maybe you even got down and busted out the lyrics to “I Got A Feeling” while driving during your morning commute.

They’re all songs that we can’t get out of our heads, aka “earworms,” and this awesome Now This Future video breaks down why.