Father Teaches Transgender Son How to Shave in a New Gillette Ad

“Whenever, wherever, however it happens your first shave is special.”

Gillette is kicking-off pride celebrations with an intimate ad featuring transgender man, Samson Bonkeabantu Brown, and his father. The Boston-based company was on site as the teen performed a touching rite of passage, his first shave under the loving and watchful eye of his father.

It’s all the feels.