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Mattel’s ‘Día De Los Muertos’ Barbie to Hit Stores This Month

Day of Dead Barbie close up

In honor of Mexico’s most famous holiday, toymaker company Mattel will release a limited edition of Day of the Dead (Día de los Muertos) Barbies on September 12. According to Revelist, this Barbie is available for purchase from retailers like Walmart for $75, but other sources say online preorders are already sold out.

Mattel’s press release photo shows a slender Barbie donning a beautiful, mermaid-style black dress with a mix of colorful florals, skulls, and monarch butterflies. She wears a yellow floral crown paired with thick, long braids and intricate calavera face paint. Long story short: it’s quite stunning.

The limited edition Barbie is one of Mattel’s latest efforts to bring cultural diversity and relevance into its brand. In the past year, the company introduced an “Inspiring Women” Barbie collection featuring civil rights activist Rosa Parks, golfer Lorena Ochoa, and astronaut Sally Ride. They’ve celebrated body-positivity with Barbies varying in skin tones, height, hair, and body types. Reports from Yahoo Lifestyle have also found that the Wheelchair Barbie quickly became one of Mattel’s best-selling Barbies.

Twitter accounts exploded with a mix of reactions, which ranged from elated enthusiasm to angry disapproval of the company’s acts of cultural appropriation.

Whether you support this Day of the Dead Barbie or not, one thing is for certain: the media has brought Latinx culture into the spotlight, stoking the embers of energetic conversation across the internet.

What do you think of the limited edition Day of the Dead Barbie? Let us know in the comment section below!

Vivian Wang

Vivian is a travel enthusiast and food connoisseur living in New York City. Her curiosity and passion for languages and culture has taken her across eight countries over the past year. When not working, you can find her meandering in art museums or sampling food at the street markets.

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1 Comment

  1. Andrea September 9, 2019

    I think the price is outrageous. $75 for a barbie. I feel like for an average working family that’s not feasible. It’s great for a little girl whose family celebrates such a tradition but the mattel company along with other large corporations they are only turning profit and exploiting and commercialing a day sacred to many mexican and mexican americans.


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