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Level Up Your Content Strategy With the Experts @TheWhyWomenProject

When I first launched @NuevaYorka I had no clue how to build a brand. I conceived the idea at yoga class, came home and opened an Instagram account while still working a nine-to-five. I did a lot of Googling and tinkering and slowing my feed began to catch on. But the game keeps changing and after four years I must constantly reinvent my strategy.

The Why Women Project is my go-to for expertise on brand development. And they will be hosting their first-ever workshop, Content Strategy For Your Women Owned Biz, next week at the woman-owned co-working space Luminary in New York City. (There is also a livestream option available if you’re outside of NYC.)

The first in a series of sessions led by womxn with 7-10+ years experience in creative, media and marketing disciplines will be hosted by Founder, Cristina Cala, who will share strategies drawn from her time as a content producer and strategist at Condé Nast, Time Inc. and clients like Facebook to help freelancers and women-focused/women-led businesses level up their content and their leads.

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? Career Alert ? Why Women Workshops are here! Spots are limited for our very first workshop “Content Strategy for Your Women-Owned Biz,” July 10 at co-working space @bealuminary (owned by a woman, duh!) For all our femme-ily members with small businesses or side hustles, we are sharing strategies drawn from 10+ years as content marketers, strategists and producers for top publishers and brands across verticals including fashion, beauty and luxury clients at Condé Nast to business and tech clients like Facebook and Google. ???The workshop, created by our very own @cristinacala, Why Women’s founder, is designed *specifically* for Womxn business owners, solopreneurs and freelancers building brands and will dig in on how to tell your brand’s story with a content strategy that helps you generate leads. ? ? ??? RSVP on Eventbrite in the link in bio and come get our secrets! There will be drinks for IRL tickets holders and a livestream option for our side hustlers outside of NYC. ❤️‍‍‍⚡️ #thewhywomenproject #whywomenworkshops #careers #womenowned #sidehustler #smallbusiness #womenbusinessowners #womenwhofreelance #freelancenyc

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RSVP to get all the secrets from the pro’s. Whether you’re a founder, freelancer or nine-to-fiver. Even if your brilliant project is still an idea, getting in a collaborative space with like-minded femmes will surely jump start your endeavor.

All details and a coupon code below 😉 ¡No te lo pierdes!

Where: The Luminary on 1204 Broadway, New York, New York.

Book a Livestream ticket and they’ll email the link if you’re not in New York.

When: July 10, 6-8 p.m.

Why: Ticket proceeds will go directly to the iFundWomen campaign so they can bring you more events like this one. And because they want you to slay in your side hustle, small biz or startup.

Tickets: $75*

Use the code WhyWomenSTARTUP for 30% registration.

*If the hustle is feeling a little too real right now, email them about sliding scale pricing at community@thewhywomenproject.com.

Jessica Hoppe

Jessica Hoppe is a New York-based writer and social media strategist who founded her blog, Nueva Yorka, in 2015. She has been featured in Vogue, Yahoo, HuffPost, PopSugar, Who What Wear, Ravishly and worked as Lifestyle Editor for StyleCaster. Jessica has been passionate about writing, diversity and Latin American culture from an early age. Having grown up in a Spanish speaking home, her father is Ecuadorian and her mother is from Honduras.

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