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CNCO Gives Us the Scoop on #GrowingUpLatino


What does growing up Latino mean for you? It probably means something slightly different as individuals, but as a LatinX community, there’s a plethora of commonalities (ie. music, things you ate during the holidays, etc.) despite differences in nationality. Billboard invites CNCO, Latin America’s hottest quintet, to talk about what it’s like #GrowingUpLatino.

For many of the boys, it’s all about the food: Richard recalls eating plantains with a bunch of cheese while Zabdiel looks back at all the white rice with hot dogs and ketchup that he ate during Christmas, one of his favorite holidays of the year. Christopher holds fond memories of both his parents and grandparents’ cooking, and Joel reminisces his abuela‘s big house parties. For Erick, it’s all about the stuffed chicken with ham and cheese (and I’m drooling while I write about this already).

Considering the level of testosterone in the band, there was still room for some telenovela (soap operas) love. Joel, being the most culturally American band member of the group, admits that he learned to improve his Spanish through watching telenovelas.

“And I… liked watching Corazon valiente and Gaviota,” Richard says.

“And Sin Senos No Hay Paraiso and Sin Senos Si Hay Paraiso,” Erick adds.

Most important of all, fans are dying to know what’s the best thing about being a LatinX artist.

“The cool thing about being a Latin artist is the flavor that Latinos bring to the music, ” Zabdiel responds.

“[Being a Latin artist allows you] to bring your flag to other countries and [share] your culture,” says Christopher.

Peer support and mutual love for another is huge within the Latin entertainment industry; for CNCO, it’s an advantage and a blessing they’re grateful for every day as LatinX musicians.

Do you share any common #GrowingUpLatino stories with CNCO? Let us know!

#GrowingupLatinx #SomosLatinX #CNCOWithLatinX #Billboard

Vivian Wang

Vivian is a travel enthusiast and food connoisseur living in New York City. Her curiosity and passion for languages and culture has taken her across eight countries over the past year. When not working, you can find her meandering in art museums or sampling food at the street markets.

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