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CNBC: Why Americans Love Taco Bell

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It’s Taco Tuesday, and we have a confession to make, fam. While many Americans love to eat authentic tacos from a taqueria, there is large segment of the population that loves to get its chalupa fix from none other than: Taco Bell.

With over 7000 restaurants (including franchises), Taco Bell has staked its claim as number 4 out of the top 5 highest ranked fast food chains in the nation. It’s also considered one of the healthiest. The largest chains, in order are: McDonald’s, Starbucks, Subway, Taco Bell, and Burger King. Have you ever wondered how Taco Bell became so popular?

CNBC takes a deep dive into the origin story of the brand, giving us an insider look at how the Taco Bell become a mainstay of our everyday life. So if you’re about that hardshell taco life, don’t worry, you’re not alone.


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