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Ben & Jerry’s “Pecan Resist” Supports Activist Organizations

New Yorkers enjoying ice cream at the Ben & Jerry’s shop on Broadway. Photo by Vivian Wang.

Ben & Jerry’s has always been more than just ice cream.

The Vermont-based company carries a respectable reputation for flavors that endorse progressive social and political causes. In the past, they have pushed for better climate change awareness with “Save our Swirled”; celebrated same-sex marriage with “I Dough, I Dough”; and supported refugee organizations based in the UK and Europe with “Home Sweet Honeycomb.”

Their newest flavor, “Pecan Resist Limited Batch,” is yet another example. Made with┬áchocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds, “Pecan Resist” aims to “celebrate the diversity of our glorious nation” and stands in solidarity with “women, immigrants, people of color, & the millions of activists and allies” who are defending endangered values in today’s social and political climate.

“I love the idea behind this new flavor,” says one of the workers at the Ben & Jerry’s ice cream shop in New York City on Broadway and 104th street. “Plus I love the chocolate and pecan combination. What could be better?”

Cover illustration of the “Pecan Resist” packaging is drawn by LatinX artist and activist Favianna Rodriguez, who also serves as the director of CultureStrike, an arts-driven social-justice nonprofit group.

“I wanted the design to feel positive, and I wanted the color palette to invoke the natural world,” Rodriguez remarks in an interview with Ben & Jerry. “Our fight for the environment is connected to our fight for human rights. I wanted to have characters of color who look dignified, but who also look like they are having fun.”

 

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Favianna Rodriguez celebrates her cover art for Pecan Resist on Instagram.

 

The limited batch directly supports organizations participating in the political resistance, including Color of Change, Honor the Earth, Neta, and Women’s March.

So, best if you run now to get yourself a pint of “Pecan Resist” while supplies last, because this certainly is a flavor you can’t miss!

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