Are You Shopping On Black Friday This Year?
Consumers are projected to spend $87 billion from Black Friday to Cyber Monday this year. That is a tremendous expenditure over a single weekend. Baby boomers are forecasted to spend $626.35 on average, GenX’s $459.72, and Millenials $252.11.
Competition for consumers between major retailers doesn’t stop at electronic sales. Beauty and travel deals are other significant categories of interest for bargain seekers. While GenX and Millennials will focus their spending on electronics, Boomers plan to spend $12.2 billion on getaway deals this season.
It is interesting to note that we see online deals start weeks before Black Friday and Cyber Monday. Retailers are consciously trying to undercut their competition. While many people opt to shop in-store deals, more and more consumers are choosing to shop from the comfort of their home. These buyers demand a comparable and user-friendly online alternative.
If you’re planning to shop Black Friday deals, you’ll want to scope out your purchases ahead of time to make sure you stay on budget and can make the in-person or web related arrangements. You should also compare prices across several retailers. Major stores like Walmart will price match their deals if you find the same item somewhere else for less. Check out more Black Friday shopping tips and learn what this year’s hottest deals are in the video below.